THE NEW ERA OF DIGITAL MARKETING: HOW BRANDS ARE EMBRACING TECHNOLOGY

Don’t underestimate the effects of automation.



We are no longer waiting for the new wave of technology and digital marketing, but actively riding it. In 2021 alone, there was 153.16 billion dollars spent on online ads in the United States. It’s time to meet your customers where they are and where they are spending the majority of their time — online. If you are still hesitant to adopt a digital marketing strategy, or simply unsure as to why you should be leaning into the concept of marketing automation, we’ve provided a few takeaways to help.

WHAT IS YOUR MARKETING/SALES DATA DOING FOR YOU? PROBABLY NOTHING.

What you need to know about making data work for you — and why it matters.

INFLUENCERS: MARKETING’S VIRAL SENSATION

When it comes to an advertising trend that is catching the attention of CMOs everywhere, influencer marketing is at the top of the list.

FOUR WAYS TO LEVERAGE YOUR NETWORK TO CREATE A CONSISTENT BRANDED CUSTOMER EXPERIENCE

Whether it’s how customers are greeted when they walk in the door or the quality and freshness of menu items, one of the greatest challenges for franchisors is to promote consistency across franchise locations.

Metal Supermarkets Signs Franchise Agreement to Introduce Windsor to Speed, Variety & Convenience for Small-Quantity Metals

World’s Largest Supplier of Small-Quantity Metals Inks Deal with Local Entrepreneur to Open in Windsor

Metal Supermarkets Signs Franchise Agreement to Introduce Windsor to Speed, Variety & Convenience for Small-Quantity Metals

World’s Largest Supplier of Small-Quantity Metals Inks Deal with Local Entrepreneur to Open in Windsor

Ziggi’s Coffee Continues National Growth Following Exciting Brand Success

Popular Colorado based coffee concept is set to experience tremendous franchise expansion in the upcoming year

Mathnasium Named “Top Franchise in Math Tutoring” in Entrepreneur Magazine’s Franchise 500®

Global Math Centers Named one of the Top Franchises of 2022 in Competitive Ranking

Daddy’s Chicken Shack Inks Third Denver Agreement, Totaling 30 Colorado Locations in Development

Entrepreneurial Couple Signs Agreement to Expand Brand Further into Colorado

Authority Brands Expands Portfolio of Home Service Companies and Looks Ahead to a Successful 2023 

Leading Home Service Franchise Group Achieved Strong Development in 2022, Acquiring Four New Home Service Brands and Experiencing a 15% Increase in System-Wide Revenue

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