With over 520 locations across the US and Canada and more than sixty years in business, the KOA franchise is at the top of outdoor hospitality. Throughout recent surges in outdoor recreation and changes to how people access camping, their mission, “connecting people to the outdoors and each other” has proved especially relevant. Diane Eichler, Vice President of Marketing for KOA, sat down with SOCi to discuss some of the digital transformations they’ve implemented to help bring camping online.
It can be difficult to create a unique selling proposition (USP) for Google Ads to help your location stand out amidst a sea of competitors, especially within urban and suburban settings. Focusing your marketing efforts on a narrow band of potential customers within local audiences is easier than ever thanks to Google Ads, but franchise marketing strategies often prove a unique challenge. That’s where your unique selling proposition comes in — it reflects the brand-level image of the parent company while also showcasing what your particular franchise business does best in one single sentence. You can do this yourself or work with a specialist agency like Lead to Conversion to smooth the process of developing top-notch keywords and facilitate the purchasing process of PPC ads.
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