Power of Brands
A brand name is one of the most valuable assets a company possesses. It lends credibility to a product or service, and it provides an assurance of quality, letting consumers know what they can expect, whether in Tuscaloosa or Tokyo. Franchising is inherently built on this “Power of Brands.” From providing consistency and familiarity to customers to empowering entrepreneurs and motivating employees, the Power of Brands represents an integral component of franchising's economic success, amounting to nearly 3% of US GDP.
In an effort to reset the public conversation and debate on franchising issues, IFA announced a new education campaign aimed to raise the profile and benefits of franchising fundamentally made possible through the Power of Brands. The campaign will promote pro-franchising brand messages and industry voices, build additional stakeholder support for franchising alongside awareness and bipartisan support within Congress and the Administration, and highlight the meaningful and often hidden contributions of franchise brands across the country.
To learn more about the campaign, or to get involved, please contact IFA's Erica Farage.
Enhancing Brand Protections
Trademarks are powerful symbols. They signal safety, consistency, and quality to consumers. Brand recognition and trust are essential to a franchise’s strength and success. Enhancing brand protection is a key legislative objective for IFA’s advocacy team.
IFA supports the Trademark Licensing Protection Act. This legislation resolves the discrepancy between employment and trademark law regarding brand integrity, provides clarity to brands, local business owners and employees, and solidifies consumer protection.
Expanding Economic Opportunities
At IFA, we believe diversity drives innovation. Studies have shown that when a veteran opens a franchise, that business typically sees an enhanced level of success and goes on to employ people at a higher rate. The Veteran Entrepreneurs Act will extend this opportunity to more of our nation’s heroes by creating a tax credit of up to 25% of initial franchise fees for veteran franchisees.
Embracing diversity not only enhances our culture, it drives the success of a business. IFA is focused on creating opportunities for minority small business owners and is dedicated to working with Congress to lower barriers to entrepreneurship.
The outcome is impactful: making franchise ownership more accessible to countless entrepreneurs strengthens the future of franchising.
Franchises are local businesses. Spanning industry, representing diverse ownership, from rural towns to urban centers, these businesses hugely impact the American economy. Regardless of brand recognition or corporate support, franchises face the same challenges as non-franchise businesses.
IFA fights to ensure our small businesses are treated equally and not penalized because of preconceived notions about franchises. On local, state, and federal levels, IFA’s advocacy team is dialed into the pulse of business-related regulations.
The Fairness for All Businesses Act is one such piece of legislation, providing the fairness our small businesses deserve. Specifically, the legislation mandates the equal implementation of minimum wage levels between the franchise and non-franchise businesses. By passing this legislation, Congress can level the playing field for all small businesses, and promote healthy and transparent franchise relationships.
One way IFA can be an effective public policy advocate for franchising is through a strong and vibrant PAC. FranPAC creates an opportunity for IFA members to provide financial support to candidates for federal office, and a robust PAC means more contributions to candidates who understand franchising and who will promote a legislative and regulatory climate favorable to franchised businesses. To learn more about FranPAC, please click here.
Thanks to the generosity and participation of IFA members, in the 2019-2020 federal election cycle, FranPAC raised over $1 million.
According to federal election law, IFA must have your permission before it can solicit your contributions to FranPAC. To receive the appropriate form or if you have any other questions, please contact Erica Farage, VP, Political Affairs & Grassroots Advocacy, International Franchise Association at firstname.lastname@example.org.
For information about federal election laws, please visit the Federal Election Commission website.