This session will feature a panel discussion (several franchise executives and a regulatory / transactional attorney) on the practical application of Artificial Intelligence in franchise systems.  The panel will explore what franchise systems are trying with AI tools, what successes they are having, and what challenges they have experienced.  Some cutting-edge questions the panel may explore include:

• The use of AI to create sales marketing materials or target potential leads.
• The review of vendor and agency agreements for AI issues and key provisions to include to address AI concerns, including ownership issues and the type of AI that is allowed to be used to create the information.
• The role that franchisees can play in integrating AI into franchise systems, and the extent to which franchisors should permit experimentation with AI at the franchisee level.