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On July 9th, 2025, this Wednesday Wise webinar sponsored by Reshift Media shared actionable strategies franchise companies could use to turn their websites into powerful growth engines.

Topics covered included how to:

• Optimize for generative AI, Google’s AI Overviews, and voice search, among other emerging technologies
• Improve local and national SEO rankings
• Structure websites to dominate local searches
• Convert more website traffic into leads, inquiries, and/or sales

Whether attendees were part of an emerging franchise brand or a national organization, the session equipped them with the insights and tools needed to build a truly high-performance website.

Speaker: Kirk Allen, Co-Founder, Reshift Media

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