Home Member Resource Hub Webinar Recording | Empowering Every Franchisee: A Persona-Based Approach to Scalable Digital Marketing Marketing Posted September 18, 2025 Webinar Recording | Empowering Every Franchisee: A Persona-Based Approach to Scalable Digital Marketing Share View Recording Struggling with franchisee marketing adoption? In this webinar we discovered effective frameworks that drive results, maintain brand control, and support franchisees at all levels. We learned how to: – Identify unique franchisee personas – Develop tailored 30‑60‑90‑day onboarding plans – Scale marketing support without losing brand consistency Perfect for you if: – Adoption is low outside your top 10% – You want consistent marketing across your system – You’re striving to balance efficiency and brand control Speaker: Matthew Montoya, Sr. Manager of Partner Operations & Success, Constant Contact All Webinars Legal New Members Lunch 'n Learn Operations WednesdayWise Recommended for You Webinar Recording | Pre-Con Webinar: New... Jan 30, 2026 Case Study: Jamba (GoToFoods) Jan 25, 2026 Case Study: Chicken Salad Chick Jan 25, 2026 Advertisement Explore Events 2026 IFA Annual Convention All Annual Convention Conference Development Finance Leadership Legal Marketing Operations Technology Multi Unit Franchising Conference (MUFC) Conference Development Industry Event Leadership Marketing Operations Technology Read More Explore Education CRM: Customer Relationship Management Customer Experience Marketing Technology Franchise Marketing Certificate Marketing Operations Read More