By Julie Cartwright, Pvolve

The $1.8 trillion wellness industry is evolving, and so are the expectations around fitness.

Today, people are looking for more than just a workout. They want movement that supports their strength, balance, mobility, and long-term health. They want fitness that meets them where they are and helps them move better through every stage of life.

Functional, sustainable fitness is stepping into that role because it’s a smarter way to build strength, improve stability, and support longevity. At Pvolve, this is the foundation of our method.

The Rise of Smarter Strength

Strength training is having a well-deserved moment. It’s one of the most effective ways to support metabolic health, maintain mobility as we age, and improve overall quality of life. But traditional strength workouts — often centered around repetitive movements and heavy weights — can create barriers. For individuals recovering from injury, living with physical disabilities, or managing chronic pain, these routines aren’t just challenging — they can be inaccessible or even risky. That’s where functional, low impact strength training becomes essential. It opens the door for more people to build strength in a way that feels sustainable and supportive.

Our method at Pvolve brings a new approach. We train the body using functional movement patterns, moving through all planes of motion to build total body strength. We then introduce our patented resistance equipment, which helps activate both large and small muscle groups. This creates a unique challenge that strengthens and sculpts while also improving posture, flexibility, and alignment.

These are not just visual or surface-level results. They are results that impact how people feel and move every day.

Why Clinical Proof Matters

The wellness space is filled with bold promises. But today’s consumer wants more than inspiration. They want validation.

McKinsey’s latest Future of Wellness report confirms this, concluding that efficacy and scientific credibility are now among the top factors influencing wellness decisions. That’s why we’ve made clinical research a priority.

In an industry where historically only a small share of research has centered on women, we’ve prioritized changing that. Our focus is on developing fitness rooted in science, designed to support the real, physical needs of every body — at every stage of life.

A Studio Model That’s Built for Growth

For those looking to invest in the next generation of fitness, the landscape is shifting. Concepts that prioritize clinical efficacy, long-term results and personalized experiences are standing out in a crowded space for making fitness more inclusive, evidence-based, and sustainable for everyday life.

With more than 20 studios open and over 50 in development, our expansion reflects a rising demand for purposeful, low impact fitness. People are seeking more than a high-intensity routine — they’re seeking a method that can support them for life.

Where We’re Headed

The future of fitness is not just about how much you move. It’s about how well you move, how supported you feel and how long you can keep doing the things you love.

Pvolve is proud to be part of this shift. As the industry continues to evolve, we’re focused on delivering real results, backed by real science, in a way that works for real people.

Because it’s not just about moving more. It’s about moving better.

Julie Cartwright is the president is the Pvolve. For more information about IFA franchisor member Pvolve, please visit franchise.org/franchise-opportunities/p-volve/.