By Andrew Alfano, Retro Fitness

The fitness industry is seeing a surge in interest as more American consumers are prioritizing their health and fitness goals.

With the rise of GLP-1 medications, more people are integrating exercise into their routines, driving gym memberships and demand for structured fitness programs.

Retro Fitness’ management team, having helped build some of the world’s most recognized brands including Starbucks, Disney and McDonald’s, are reshaping the fitness franchise landscape. With a commitment to community, we are redefining the High-Value, Low-Price (HVLP) fitness model. Here are four trends we are seeing in health and fitness in 2025 and beyond.

Hospitality Mentality

The fitness industry had been stagnant. During the pandemic, gyms were the first industry shut down and one of the last to reopen, and brands that evolved not only survived, but thrived. At Retro Fitness, we knew engagement with our brand matters more than simply claiming superior equipment. Every aspect of our transformation was intentional in elevating the HVLP gym experience. We challenged the status quo by expanding and operationalizing multiple revenue streams while tapping into our hospitality mindset. The complete exercise, health and fitness experience in a sleek, innovative and upscale environment appeals to consumers, so we modernized our new builds. Strategic investments and intentional tweaks will ensure the fitness system evolves with consumer expectations.

“Ambassadors of Fitness” Impact of GLP-1 Medications

Active consumers are viewing fitness as a long-term lifestyle. More than one in four Americans are planning to use GLP-1 weight-loss medication. It is well documented that these drugs impact muscle mass as well as strength, so doctors are suggesting that consumers hit the gym stat. We support this as medical intervention is helpful for many, but regular exercise, strength training, and nutrition will lead to a lifetime of health benefits. As “Ambassadors of Fitness,” we know gyms play a vital role in fostering healthy habits and are leaning into lifestyle trends and meeting consumers on their fitness journey inside and outside the club.

Uplifting the Community

We build a community within the four walls of our club, and we also create a community outside of our club. Most gym franchise owners are local, homegrown operators, deeply invested in their neighborhoods. One program I am particularly passionate about is Project Lift. In partnership with the BlackRock Impact Opportunities Fund, Retro Fitness donates a percentage of royalties back to an organization within the community. This commitment strengthens our advocacy for health and fitness in the communities we serve.

Andrew Alfano is the CEO of Retro Fitness. For more information about IFA member Retro Fitness, please visit franchise.org/franchise-opportunities/retrofitness.