Home Member Resource Hub Franchise Voice: IFA Convention Leaders Part 4 All Posted March 18, 2025 Franchise Voice: IFA Convention Leaders Part 4 Share Navigating this year’s growth from Dave Mortensen, President and Co-Founder of Self Esteem brands and Jon Visser, VP of Sales at Fortidia. More thought leaders are on today’s show recorded at The IFA Annual Convention. We’ll get industry updates and strategies for navigating this year’s growth from Dave Mortensen, President and Co-Founder of Self Esteem brands and Jon Visser, VP of Sales at Fortidia. Today’s podcast is brought to you by Vendasta and ActiveCampaign Recommended for You Case Study: Jamba (GoToFoods) Jan 25, 2026 Case Study: Chicken Salad Chick Jan 25, 2026 Case Study: We Sell Restaurants Jan 18, 2026 Explore Events 2026 International Franchise Show London All Expo Webinar | Pre-Con Workshop: New Supplier Members & 1st-Time Supplier Attendees All Webinar Webinar | Pre-Con Webinar: New Franchisor & Franchisee Members/1st-Time Attendees All Webinar 2026 IFA Annual Convention All Annual Convention Conference Development Finance Leadership Legal Marketing Operations Technology Learn More Explore Education Trust in Franchising All Learn More Advertisement