Marketing Posted October 16, 2019 MITcon 2019 Roundtables Resource Share Continental Breakfast with Roundtables Friday, October 25 8:30 am-10:00 am Register: franchise.org/mitcon Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers to discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions which are led by franchise experts. Please refer to the MITcon Mobile App for up-to-date table topic and facilitator information. Round One Best Practices for Developing Beneficial Social Media Influencer Relationships Facilitator: Jamie Izaks, CFE, President, All Points Public Relations, LLC Do People Still Like Talking to People? Facilitator: Karen Booze, Senior Emerging Business Development Sales Executive, AnswerConnect How Do You Maintain Strong Brand Equity and Consistency in Customer Experience Delivery as Your Franchise Scales? Facilitator: George Bourassa, Manager, Strategic Sales, AskNicely What Is the Most Important Piece in Your Technology Stack, and How Does It Impact Your Day-to-Day Operations? Facilitator: Martin Staykov, Enterprise Solutions Manager, Better Software Technology Life Hacks for Franchisee’s Bookkeeping Facilitator: Max Emma, CEO, BooXkeeping Corp. It’s Time to Think About Email Marketing Segmentation Facilitator: Matthew Montoya, Channel Marketing and Enablement Manager, Constant Contact “Uberizing” the Home Service Customer Experience Facilitator: Joshua Schure, CFE, Director, Franchise Strategy, Dispatch Technologies, Inc. My Data Is Everywhere, How Do I Bring It All Together? Then Where Do I Go from There? Facilitator: Mike Zollinger, Franchise Account Executive, DOMO Marketing Automation: How to Scale Your Local Marketing with a Limited Staff Using Today’s Modern Technology Facilitator: Adam Chandler, Co-Founder & COO, Eulerity, Inc. Driving Unit Economics with Customer Loyalty Programs Facilitator: Tom Epstein, CFE, CEO, Franchise Payment Networks Marketing Audits- What’s the Difference? Best Practices? And Why? Facilitator: Dean Hatzitheodosiou, CFE, Senior Director, Business Development, FranchiseBlast Struggling in a Tight Labor Market? Find Out What Brands are Leveraging to Increase Employee Retention Facilitator: Jeremy Smith, Research Analyst, FRANdata Growth Marketing for Franchises Facilitator: Subodh Gupta, Head of Sales, Franpos Maximizing Video in an Omni-channel World Facilitator: Charles Ifegwu, VP, Partnerships, Lemonlight Customer Service in Social Media and Online Reviews: Tips and Best Practices Facilitator: Richard Thomas, VP, Sales and Marketing, Listen360, Inc. The Importance of Data Transparency When Measuring Franchise Paid Media Performance & ROI Facilitator: Tom Lynch, VP, Franchise Operations and Development, Location3 Media Round Two Building a Content Calendar That Actually Works Facilitator: Freddy Hunt, Director, SEO and Content Marketing, Oneupweb Measuring, Monitoring and Merchandising Success Facilitator: Kevin Sabourin, Senior Director, Business Development, Powerchord Mining Data to Improve Direct Marketing Performance Facilitator: Stephen Naughton, Campaign Architect, PrintComm Digital Transformation: How to Get Your Franchisees to Adopt New Technology and Digital Marketing Facilitator: Gabriella Ferrara, Head, Business Development, PwC | FranSuite Your Customer’s Online Journey – How Many Digital Touchpoints Do You Need Today? Facilitator: Troy Dowell, VP, Sales, Qiigo, Inc. How to Leverage Artificial Intelligence as a Competitive Advantage in the Franchise Market Facilitator: Rodrigo Paiva, SVP, Sales, Qubo All Aboard! Rallying Franchisees Who Are Reluctant to Participate in Marketing Programs Facilitator: Emily George, Strategic Solutions Manager, RevLocal Marketing Technology for Franchises: Emerging Tools & Best Practices Facilitator: Justin Mink, SVP, Sales, Scorpion Franchisees’ Mobile Apps: What Technology and What Features for What Results? Facilitator: Rob Gandley, VP, Sales, SeoSamba Media Trust Is on the Decline, Consumer Influence Is on the Rise. What You Need to Know and How to Be Prepared Facilitator: Jacob Chappell, CFE, SVP, Sales, SOCi, Inc. Finding the Right Balance Between Brand Awareness vs. Lead Gen Facilitator: Mike McDowell, Director, Operations, Social Joey Setting Up Guard Rails: How to Prevent Your Franchisees from Making Major Brand Mistakes Facilitator: Karen Wenning, Business Development Manager, Suttle-Straus Device ID Targeting – Mobile Phones Provide a Unique View into User Behaviors, Frequently Visited Locations, Home, and Work Habits, Interests and Much More Facilitator: Kenny Stocker, VP, Sales, V Digital Services Your Website is the Hub of Your Digital Ecosphere Facilitator: Mark Rice, Sales Director & Solutions Architect, Web.com for Enterprise