MISSION
Igniting the potential of women in franchising, the Women’s Franchise Committee (WFC) advances their growth through dynamic education, steadfast mentorship, and passionate advocacy, creating a vibrant and inclusive community.

VISION
To be the leading force in promoting gender equality and driving positive change in franchising, making the Women’s Franchise Committee (WFC) the go-to resource for women to grow, thrive, and lead successful careers in the industry.

VALUES

• Empowerment
• Inclusivity
• Collaboration
• Advocacy
• Integrity

S.H.I.N.E

• Shared Strength/Success (Empowerment)
• Honor In Action (Integrity)
• Inclusivity (Inclusivity)
• Networking Power (Collaboration)
• Empowering Change (Advocacy)

VALUE STATEMENTS

• Empowerment: We unleash the boundless potential within every woman, propelling them to conquer their dreams fearlessly.

• Inclusivity: We embrace and celebrate the rich tapestry of diversity, weaving together a community where every woman belongs.

• Collaboration: We forge unbreakable bonds of sisterhood, harnessing our collective strength to move mountains and shatter ceilings.

• Advocacy: We are the unwavering voice of change, fearlessly championing the rights and dreams of women in franchising.

• Innovation: We dare to think beyond the ordinary, bringing forward groundbreaking solutions that redefine the future of franchising.