Sponsored content by Reshift Media.

Two-time World’s Best Franchise Marketing Firm winner Reshift Media has compiled the top digital marketing trends that will impact franchise organizations in 2025. Packed with statistics, insights, and franchise-specific recommendations, this year’s free annual report includes in-depth information on:

• Generative AI as a foundational gamechanger: Generative AI is transforming the way marketers create content, personalize customer experiences, and target advertising.
• Voice search and the resurgence of the long tail: Voice search is becoming an integral part of how people find the information they are looking for.
• Video as a “must have” marketing tool: Consumers are increasingly turning to videos not just for entertainment but also for shopping inspiration, product reviews, tutorials, and behind-the-scenes brand content.
• Why influencer marketing is going “nano”: Nano-influencers consistently have higher engagement rates and their followers are more likely to like, comment, and share their content because they feel a personal connection.
• The impacts of data privacy: As privacy concerns among consumers continue to rise and regulations like the General Data Protection Regulation (GDPR), Personal Information Protection and Electronic Documents Act (PIPEDA), California Consumer Privacy Act (CCPA), and ePrivacy evolve, marketers in 2025 will need to prioritize a privacy-focused approach to digital marketing.
• How social search and commerce are changing the purchasing landscape: Social media has evolved beyond just connecting people—it is now an integral part of the buying journey.

Download your free copy of the franchise industry’s most comprehensive annual digital marketing report!

About Reshift Media:

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes, and technology to help franchise companies earn new customers and find new franchisees. The company’s in-house team supports more than 200 franchise clients in 22 countries across all aspects of digital media, including software development, social media, influencer marketing, search, and website/mobile development.

Celebrating 12 years of helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies worldwide. Among the company’s accolades, Reshift Media is the creator of three proprietary digital marketing automation platforms: Social Brand Amplifier, Brand Amplifier, and Franify – each designed specifically for franchise businesses.

Reshift has been recognized as the World’s Best Franchise Marketing Firm at the 2023 and 2024 Global Franchise Awards, ranked #1 in Entrepreneur’s 2024 Top Franchise Suppliers Marketing Category, and named 2024 Marketing Disruptor of the Year by the International Business Awards.

Learn more at www.reshiftmedia.com.

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This content is sponsored and does not reflect the views of the International Franchise Association. We do not endorse or verify the content, claims or representations made. Readers should conduct their own research before acting on any information provided. For inquiries, contact the sponsor directly.