Rita’s Celebrates 35 Years with Longtime Franchisee Mitch Cove

By Vanessa Hidalgo

One of the brand’s earliest operators reflects on growth, community ties and building a multi-generational business PHILADELPHIA (July 3, 2025) – Rita’s Italian Ice & Frozen Custard is marking a franchise milestone this summer: the 35th anniversary of longtime franchisee Mitch Cove, who opened the brand’s sixth location in 1990, just steps from where he grew up in Northeast […]

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