By Greg Cory
As we enter the final few months of 2020, a year marked with economic challenges and uncertainty due to the COVID-19 pandemic, several important deadlines are approaching as the calendar flips from 2020 to 2021.
By Greg Cory
With the election just around the corner, IFA summarized President Trump and Former Vice President Joe Biden’s stances on the most important franchise business-related policies at the Presidential level.
By Greg Cory
The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.
By Greg Cory
Our goal is to make a huge splash on social media in a coordinated fashion, attracting the attention of every member of Congress with our message: leadership must come together to pass a COVID-19 recovery package ASAP to help save the franchise industry.
By Greg Cory
The UPS Store has unveiled a new, contemporary design for our retail stores. The reimagined store design, with its open layout, showcases the variety of services we offer – from packing and shipping to more specialized services such as printing and notarizing.
By Greg Cory
IFA 2020 Marketing, Operations & Development Toolkit
By Greg Cory
In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise. Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.
By Greg Cory
What’s going on in the franchising world?
By Greg Cory
More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a “new normal.”
By Greg Cory
When I started my software business in my apartment back in 2007, the company had one employee: me. I did a decent job of managing myself, but once the business began to grow, I had to heighten my leadership skills — and fast.