In the world of franchise marketing, forming authentic partnerships is essential for enhancing brand visibility and creating lasting connections with audiences. This summer British Swim School, the nation’s leading franchise learn to swim provider, partnered with Peppa Pig, an internationally beloved children’s character, to capture the attention of young swimmers and their families. This collaboration showcased the power of strategic alliances in driving brand awareness and delivering meaningful, family-friendly engagement.
In the last few years, the rise of the work-from-home culture has shifted how companies and people navigate work-life balance. Bringing work into the home has led to blurred lines and increased the casual and personalization or “social media-ification” of LinkedIn.
The digital edition of the Spring/Summer ’24 Franchise Opportunities Guide
The 2024 digital archives for IFA’s Toolkits.
Annual Leadership Conference Resources
There’s a reason the franchise model continues to grow among entrepreneurs and those seeking independence and financial freedom.
According to data from the U.S. Census, franchises make up 10.5 percent of all businesses in the U.S.
As the holiday season approaches, the air is filled with a sense of joy, togetherness and the spirit of giving.
Franchisors and franchisees alike need to stay on top of recent changes that could affect their bottom line — namely, receiving Employee Retention Credits (ERC), aka COVID credit.
How Financial Education and Accountability Can Help Franchisee Profitability