Franchise.org

• With over 170,000 average monthly unique views, franchise.org offers visitors the most comprehensive directory of suppliers dedicated to franchising, and it’s a proven resource for franchisors and franchisees. On franchise.org, franchisors and franchisees can access the resources they need to assist them in beginning, growing, managing, re-engineering or supporting their businesses. Packages include introductory branding, to more aggressive plans.

Digital Advertising

• White Paper: thought-leadership opportunity on the topic of your choice, housed on franchise.org for 2 months, with direct lead form, and promoted through IFA’s marketing channels.
• Content Post: tailored content post housed and archived on franchise.org on the topic of your choice.
• Retargeting and Geofencing: visitors to IFA’s website will see your ads on subsequent websites they visit, allowing you to share your products and services directly in front of them, and retarget attendees at events on their mobile devices.
• Podcasts: reach franchise leaders and professionals through a presenting sponsorship, show buyout, paid segment, or 30/60 second ad spots in IFA Franchise Voice: The IFA Podcast, airing bi-monthly and promoted via IFA’s marketing channels.
• Ask the Experts: highlight your company in a short video format with a “ask a question” box alongside your video where website visitors can submit questions directly to you.
• IFA Academy: sponsor IFA’s member exclusive training platform.

Email Advertising

• Dedicated Supplier E-Blast: sent on your behalf from IFA to 5,800+ franchise executives
• Shared Supplier E-Blast: includes 4-6 supplier members and sent to 5,800+ franchise executives
• Marketing Roundup: results-focused stories from cutting-edge leaders in franchise marketing, sent bi-monthly to 10,000+ including all marketing and technology executives.
• IFA Insider E-Newsletter: sent weekly to top levels of IFA membership and C-level franchise executives within the industry
• Other E-Newsletters: sent out weekly to all IFA members and include sponsored logo, and clickable banner. Includes Weekly Recap, Government Relations Update, Events Update, and Foundation Focus.

Print and Digital Advertising

• Franchising World: the pre-eminent voice and acknowledged leader for franchising worldwide, is a primarily digital format with 6 digital issues, including one print/digital issue and several short run print issues.
• IFA Digital Toolkits: designed to primarily help franchisors understand the variety of options available in technology, marketing or provide general expertise and knowledge around the current economic climate.
• Franchise Opportunities Guide: the most comprehensive resource for entrepreneurs and opportunity seekers interested in franchising. But more than that, the Supplier Section of the Guide is also used as a reference tool for the franchise community when looking for new supplier partners.

Some advertising opportunities are available for IFA members only or are offered to members at a steep discount. Membership is a positive first step into reaching the franchise community as a supplier.