Valerie Brown-Dufour is President of WSI, a global network of digital marketing and AI consultants who help businesses navigate digital transformation and put AI to practical use. With more than 30 years in franchising, WSI brings that same focus on innovation to how it operates and supports its own franchise network.

In her more than 25 years with WSI, Valerie has led international development and global operations, served as Chief Operating Officer, and became President in 2017.

Today, Valerie leads WSI’s global organization and its evolution into an AI-enabled network. Her role is to set the direction and create the conditions for the corporate team and franchise network to keep learning as the technology changes, with the freedom to experiment and the expectation that what works gets shared.

Valerie believes adopting AI successfully is as much about people and leadership as it is about technology. For her, the bigger opportunity is not simply introducing new tools but building an organization that knows how to keep changing with them.