With an impressive career spanning over three decades in the franchising world, Rocco Fiorentino, CFE, has solidified his position as an industry leader and thought influencer. Currently, Rocco serves on several prestigious boards, including the Executive Board of Advisors for The Multi-Unit Franchise Conference, the Titus Center for Franchising at Atlantic University, and Locate AI, a groundbreaking real estate technology firm based in San Francisco. In 2024, Rocco also joined the Board of Directors for the YUM Center for Franchising at the University of Louisville, further extending his influence in franchising education and development.

Known for his strategic insights and visionary leadership, Rocco has a consistent track record of driving growth and innovation. His roles as a speaker, moderator, and author have cemented his reputation as a thought leader in the franchise industry. His past contributions as a Board member and Committee Chair for the International Franchise Association (IFA) have been highly influential in steering the organization’s strategic direction.

Rocco’s academic credentials, including a Master’s degree in Management with an emphasis on Leadership from the prestigious Richard D. Irwin Graduate School of the American College, testify to his solid theoretical background in leadership and management principles. He also holds the distinguished Certified Franchise Executive (CFE) certification awarded by the Board of Governors of the IFA, underscoring his expertise and commitment to professional development in the franchising field.

Rocco Fiorentino’s blend of practical experience, thought leadership, and educational acumen continues to distinguish him as an unparalleled resource in the franchise industry. His impact on the field is significant, shaping the future of franchising and influencing the next generation of franchise professionals.