Currently Supporting the Canadian Franchise Association and leading media sales for CFA members nationwide.
A senior franchising executive with more than 27 years’ experience shaping high-performance franchise networks and leading brand expansion across global markets. Recognised internationally for advancing franchising standards, strengthening commercial outcomes, and building scalable growth infrastructures that enable brands to enter new territories with confidence.
Most recently serving as Global Franchise Director for Xplorergroup — stewarding the ComputerXplorers, ActiveXplorers and Kall Kwik brands — I defined and executed the organisation’s international growth agenda. Key achievements included the launch of ComputerXplorers in Australia and securing market entry for the U.S. launch planned for January 2026, unlocking long-term global scale. In parallel, I revitalised the Kall Kwik brand for the modern marketplace, introducing three new business models aligned to contemporary commercial buyer needs.
Accredited as both a Qualified Franchise Professional (QFP) and Certified Franchise Executive (CFE), my leadership spans market entry strategy, commercial modelling, operational refinement, international partner recruitment, and end-to-end franchise development. I am committed to delivering sustainable unit economics, strong territory performance, and enduring value creation for both brand owners and franchisees. As a Qualified Franchise Professional (QFP) with over 25 years of experience in the franchise industry, My mission is to help our clients achieve their franchise goals, whether it is launching a new concept, expanding into new markets, improving their operations, or increasing their profitability.
I lead a team of experts who deliver innovative and tailored products and services, and who build long term and trusted relationships with clients and agencies. I also leverage my skills in marketing communications, new business development, key account management, and strategic thinking to create value and opportunities for the franchise community. I am passionate about franchising and its potential to generate economic and social impact. I am recognized as a global franchise influencer, having received the BFA Industry Contribution Award in 2019 and the Global Franchise Influencer recognition in 2022. I have also launched and grown several successful franchise media brands and products, such as Global Franchise Magazine, Global Franchise Awards, and What Franchise Magazine. I am always looking for new ways to share my knowledge and insights with the industry and beyond.