Paul Riley is Manager of Digital Operations and Web Administrator at the International Franchise Association (IFA), where he leads the strategy and infrastructure behind franchise.org and the association’s digital presence. He brings roughly a decade of experience across web development, automation, and AI integration.

At IFA, Paul built “Dot,” a custom AI chatbot that helps members find answers and connect with the association’s resources. He develops custom tools and plugins that streamline internal workflows and improve the member experience, administers the franchise.org membership website, and turns website analytics into clear, actionable insights for leadership.

Before IFA, Paul supported IT and web operations at the Tax Executives Institute and The Health Management Academy, where his work included AI-powered support systems, improved data tools for chapter leaders, and microsites to increase organizational visibility. He is also a U.S. Marine Corps veteran, having served as a Quality Assurance Inspector and Aviation Electronics Technician.

Paul earned a Bachelor of Science in Information Technology from Liberty University, graduating magna cum laude.