Michael Monaghan is Vice President of Field Operations at WSI. His team leads the coaching, support and ongoing education that prepare WSI’s consultants to lead with strategy for their clients. He also manages Top Guns, WSI’s group of top-performing franchisees, and the Franchise Advisory Council, two of the ways WSI keeps its network collaborative, with franchisees sharing what works and helping shape the system.

He joined WSI in 1998 and spent 14 years as International Development Director, then oversaw the regional network structure before taking on his current role in 2016. After nearly three decades of selling franchises and coaching the people who buy them, he’s now bringing AI into how his team coaches, supports and educates franchisees, from getting new owners up to speed faster to keeping everyone current as the business changes.