With over 22 years of experience in the franchising industry, a recognized leader in franchise development, unit economics, and culture-building. I’ve worked across the spectrum, from iconic 60-year-old brands to emerging concepts, always focusing on scalable growth strategies, franchisee success, and sustainable profitability.

My expertise spans franchise recruitment, operations, and expansion, having played a pivotal role in franchise sales, mergers, and optimizing unit-level performance. I’ve successfully helped franchise brands improve their validation, streamline onboarding, and create stronger franchisee support systems to maximize long-term success.

In addition to franchise development, I’ve been deeply involved in franchise operations and general management, ensuring that franchisees have the tools, processes, and leadership support needed to run successful businesses. My operational guidance allows me to bridge the gap between franchise sales and long-term franchisee success, creating sustainable and profitable growth for brands. I’ve been instrumental in designing, implementing, and successfully converting independent competitors into franchise locations, helping brands expand strategically by bringing established businesses into their network.

I’ve revamped Meet the Team Day and the overall franchise discovery process, consistently driving 400%+ growth and increasing unit economic growth when taking on new brands. My ability to optimize candidate engagement, validation, and conversion rates has helped brands accelerate their expansion while ensuring stronger franchisee alignment, results and retention.

I earned my Certified Franchise Executive (CFE) in 2011 and bring experience in Entrepreneurial Operating System (EOS) and Kaizen thinking, leveraging principles of continuous improvement and operational excellence to drive strategic change. My time at Danaher Corporation positioned me as a change agent, giving hands-on expertise in lean process optimization, leadership development, and scalable business growth—skills I consistently apply to franchise development and expansion.

As Vice President of Franchise Development at ERA Group, I continue to build a larger and stronger team, leading initiatives to attract top-tier executive talent into franchising—helping professionals transition into business ownership while leveraging their expertise and networks.