Joe’s fifty-year business career includes more than three decades in franchising as well as broadcasting and sports marketing. Joe was a radio station owner, early multi-unit franchisee in the Valpak System and at Fastsigns International in the 1980’s before joining the Valpak home office as a senior executive in 1991. He served as President of Valpak and Executive Vice President of Cox Media from 1996 until his retirement in 2010. Since then, Joe has served more than ten other franchise brands, suppliers and private equity investors as Board Member, Senior Advisor or investor. Locally he founded and leads a community FM radio station and internet streaming platform and has chaired several other local nonprofits. Bourdow also served on the IFA Board of Directors and Chaired the IFA Diversity Institute.