Erica is a data-driven franchise development executive with over a decade of experience building and scaling growth engines for brands including Dessange Group North America, 919 Marketing, Unity Rd., Far & Dotter, and Aroma Joe’s. She has awarded franchises across the U.S. and led multi-brand expansion strategies that prioritize unit economics, operator success, and long-term brand value (for scalability, not just flashy map pins).

Equal parts strategic and direct, Erica is known for blending analytics with disciplined execution—and for saying the quiet part out loud when growth math stops mathing.

She’s a boy mom of two, a former Brazilian, and fueled by strong espresso, bold wine, smooth whiskey, and great podcasts. Her superpowers include sarcasm, wit, and enterprise-grade reality checks.