I’ve worked in the franchise industry since 1987 and have been a member of IFA since 1992. In 1989 I joined an emerging franchisor I had consulted with named Auntie Anne’s Soft Pretzels. As the first nonfamily employee in the company, I developed their franchise program and eventually became President of the company. While at Auntie Anne’s, we grew the system within the first nine years to approximately 610 franchised and 40 corporate stores domestically. I also developed the initial 7 international markets in Southeast Asia where we helped launch 150 locations over that period.

Since 2020 I have been President of the iFranchise Group, the largest advisory firm servicing the needs of both emerging and established franchisors. We advise franchisors in a wide range of areas including corporate strategy, operations, training, vendor development, franchise relations, franchise lead generation and franchise sales.