Cheryl Baldwin is Director of Marketing & Communications at WSI, where she has worked since 2003. She runs marketing for both sides of the franchise: bringing in and qualifying franchise development leads and helping consultants across the global network market their own businesses. She leads how WSI shows up to the world and to its own network, overseeing the brand, communications, PR, digital presence and the marketing systems that power them, along with WSI’s Global Convention.

Over her more than 20 years with WSI, she has helped publish four top-rated books on digital marketing and AI and helped lead the company to more than 200 industry awards, including three Top Agency honors. WSI’s tagline is “Embrace Digital. Stay Human.” and her team runs on it: a modern marketing team that pairs people with AI so more of its time goes to the strategy, creativity and relationships that only people bring.