Abby is the Vice President of Brand Management & Communications for Unleashed Brands, a parent company focused on fostering child and adolescent development through its portfolio of category-leading brands, including Urban Air Adventure Parks, The Little Gym, Sylvan Learning, Snapology, Premier Martial Arts, Class 101, and XP League.

In her role, Abby spearheads marketing efforts for franchise lead generation across all Unleashed Brands, playing a key role in helping each brand surpass its franchise development goals. She also oversees internal and external communications while guiding the overall brand management strategy for the platform organization.

With a strong marketing background in youth enrichment, Abby entered the franchise industry in 2015. She is an active member of the International Franchise Association’s Women’s Franchise Committee, where she co-chairs the WFC Marketing Committee. Abby has been recognized as a rising star in the industry, being named a “Young One to Watch” by 1851 Franchise in 2021, and listed among the Top Influential Women in Franchising by Entrepreneur magazine in 2022.