Posted May 12, 2025 WI – Economic Data Share The state of Wisconsin has over 15,000 franchise locations and employs 167,056 people with a franchise revenue of over $14 billion in 2024. State Overview (PDF) 15,787 # of Franchise Locations 2.5% Franchise Location Growth Rate 167,056 Employees Employed by Franchises $14.6 Billion Franchise Revenue 1.6% Franchise Revenue Growth Rate