MITcon | International Franchise Association

REGISTRATION OPEN: 2018 Franchise Marketing Innovation & Technology Conference (MITcon), October 17-19, Austin, TX

IFA's Franchise Marketing Innovation & Technology Conference (MITcon), formerly known as FranTech, is where franchise professionals go to learn how to elevate their business through technology. Come and join your peers to innovate, integrate and collaborate!

You will earn 300 CFE Education Credits towards the completion of the Certified Franchise Executive (CFE) accreditation by attending this program.


  • Learn innovative solutions to grow your brand
  • Hear from cutting-edge speakers 
  • Collaborate with marketing and IT professionals





3:00 pm – 5:30 pmRegistration Desk Open

4:30 pm – 5:30 pmMarketing & Innovation Committee Meeting

5:30 pm – 6:30 pmKick-off Happy Hour

7:45 am – 5:00 pmRegistration Desk Open

7:45 am – 8:15 amContinental Breakfast with Exhibiting Suppliers

8:15 am – 9:30 amWelcome and Opening General Session with Keynote Speaker

9:30 am – 10:45 am

Table Exercise: Problem-Solving

In order to prime attendee's minds and set objectives for this conference, we will start off with a group activity meant to add value to each attendee by connecting then with seasoned franchisor and technology experts (“Mentors”) in a problem-solving setting specific to one of two focus areas: Marketing or Technology. All participants should come prepared with a specific problem in their field they would like to find an innovative solution for. Each table will have one Mentor assigned. After a brief introduction, the Mentor will ask participants what their specific problem is and then other attendees at the table can offer relevant feedback and options based on experience.

10:45 am – 11:15 amRefreshment Break

11:15 am – 12:15 pmConcurrent Learning Labs

12:15 pm – 1:45 pm

Annual Franchise Marketing & Technology Awards Celebration Luncheon

The Franchise Marketing & Technology Awards will recognize and feature best-in-class marketing campaigns that leverage technology platforms to create innovative programs that have helped franchise companies increase sales and enhance their brands. Winners will be announced during this luncheon.

2:00 pm – 3:00 pmConcurrent Learning Labs

3:00 pm – 4:00 pmOptional One-On-One Appointments with Sponsors

4:15 pm – 5:15 pmGeneral Session/Case Study

5:15 pm – 6:15 pmReception

7:30 am – 1:00 pmRegistration Desk Open

7:30 am – 8:00 amContinental Breakfast

8:00 am – 9:15 am


Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers and discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions, which are led by franchise experts.

9:30 am – 10:30 amGeneral Session

10:30 am – 10:45 amRefreshment Break

10:45 am – 11:45 amConcurrent Learning Labs

11:45 am – 1:00 pmGeneral Session & Luncheon Presentation

1:00 pm 2018 MITcon Officially Adjourns

Hilton Austin
500 East 4th Street
Austin, TX 78701

MITcon 2018 will take place at the Hilton Austin in Austin, TX. IFA has reserved a block of rooms at the hotel for a rate of $249/night for a single or double standard room. You may reserve your hotel room by calling 1-800-HILTONS and referencing IFA or by clicking the below link. The deadline for making a reservation is September 25, 2018, or when the IFA room block is filled, whichever is first. Once the room block is sold out, reservations will be accepted on a space availability basis at the group rate.


2019 dates coming soon!



To contact the IFA Conferences Department, please email or call 202-662-0763.

This event is for Franchisors and Franchisees ONLY. Supplier companies are only permitted to attend if they are sponsoring the event.

Do you have a speaker suggestion for this, or any other IFA event?  Let us know.