Supplier Benefits

Doing Business with Franchises

IFA’s network represents more than 1,000 franchise brands full of growth and opportunity. Every event, conference and sponsorship represents an opportunity to discover and close more business with your target customer. Join 600 other IFA supplier members who trust IFA to introduce them to decision-makers in the franchise community, across 300 different verticals. Supplier members provide a service or product(s) to franchisors and/or franchisee members.

Boost Your B2B Lead Generation

Supplier members are featured in IFA’s online directory of trusted suppliers. IFA members trust our supplier recommendations to provide them with organizations who understand the franchising community and business model to establish successful partnerships.

You will also be listed in our biannually published, Franchise Opportunities Guide, a physical guide which is mailed to all of IFA's franchisor members with 15,000 copies in circulation.

Your supplier membership will open the door to networking and B2B lead generation opportunities.  To kickstart your lead generation, all supplier members are entitled to a member directory of franchisors by either job title or franchisor stats. These lists include names, job titles, phone number and addresses of key franchisor decision-makers.

In addition, supplier members may also use IFA's logo to demonstrate their support and excellence within the franchise community.

Leadership Opportunities

Push your exposure and credibility even further by pursuing leadership opportunities within IFA. As an IFA supplier member, you will have the opportunity to be nominated for numerous leadership positions, including a range of committees and the Supplier Forum Advisory Board.

Strong network, big opportunities.

 

Franship: IFA’s Member Mentor Member Program

Seeking to elevate your professional relationships and learn from the best in the industry? Franship will connect you on a real level with the talent behind the greatest success stories in franchising, and they will mentor you as you navigate the franchising community. Engage, connect, learn, and evolve: the IFA community stands together. Applications can be submitted here. For questions, please email Spencer Brignac at sbrignac@franchise.org with your top 3 choices of supplier mentors.

Education

The franchising community is global, spanning diverse industries and evolving rapidly. Seizing IFA's educational opportunities will ensure your business stays steps ahead of the competition and dialed in to our trillion-dollar community.

IFA’s Certified Franchise Executive (CFE) course will equip you with the tools you need to keep your products and services tailored to the franchising model. Professional certifications demonstrate your expertise and position you as a leader. Make the impact that franchisors and franchisees are searching for.

Learn more about your prospective clients through the more than 160 webinars IFA has created since March 2020. Members also have the opportunity to educated each other through speaking opportunities and educational articles in one of our many publications. 

Events and Sponsoring

Our robust offering of events, networks, conferences, seminars and more, will give you all the context you need to understand the franchising model and your clients' needs. Suppliers are encouraged to sponsor or exhibit at IFA's Annual Convention or participate in one of our smaller events targeting different segments of the franchise community.

No travel budget? IFA has 33 different local Franchise Business Networks (FBN) across most major metropolitan areas. These networking events bring together franchisors, franchisees and suppliers on a quarterly basis.

Advertise

In addition to event sponsorships, IFA offers advertising opportunities across all platforms to help suppliers reach franchisor decision-makers. Please look at the latest media kit. Reach franchisors through email campaigns, toolkits, or an enhanced directory listing. 

Testimonials

Have Questions? Contact Paul or Spencer.

Paul Rocchio

Vice President, Development & Member Services, International Franchise Association

Spencer Brignac

Manager, Membership Recruitment & Retention, International Franchise Association