Doing Business with Franchises
IFA’s network represents more than 1,000 franchise brands full of growth and opportunity. Every event, conference and sponsorship represents an opportunity to discover and close more business with your target customer. Join 600 other IFA supplier members who trust IFA to introduce them to decision-makers in the franchise community, across 300 different verticals. Supplier members provide a service or product(s) to franchisors and/or franchisee members.
Boost Your B2B Lead Generation
Supplier members are featured in IFA’s online directory of trusted suppliers. IFA members trust our supplier recommendations to provide them with organizations who understand the franchising community and business model to establish successful partnerships.
You will also be listed in our biannually published, Franchise Opportunities Guide, a physical guide which is mailed to all of IFA's franchisor members with 15,000 copies in circulation.
Your supplier membership will open the door to networking and B2B lead generation opportunities. To kickstart your lead generation, all supplier members are entitled to a member directory of franchisors by either job title or franchisor stats. These lists include names, job titles, phone number and addresses of key franchisor decision-makers.
In addition, supplier members may also use IFA's logo to demonstrate their support and excellence within the franchise community.
Push your exposure and credibility even further by pursuing leadership opportunities within IFA. As an IFA supplier member, you will have the opportunity to be nominated for numerous leadership positions, including a range of committees and the Supplier Forum Advisory Board.
Strong network, big opportunities.
Franship: IFA’s Member Mentor Member Program
Seeking to elevate your professional relationships and learn from the best in the industry? Franship will connect you on a real level with the talent behind the greatest success stories in franchising, and they will mentor you as you navigate the franchising community. Engage, connect, learn, and evolve: the IFA community stands together. Applications can be submitted here. For questions, please email Spencer Brignac at firstname.lastname@example.org with your top 3 choices of supplier mentors.
The franchising community is global, spanning diverse industries and evolving rapidly. Seizing IFA's educational opportunities will ensure your business stays steps ahead of the competition and dialed in to our trillion-dollar community.
IFA’s Certified Franchise Executive (CFE) course will equip you with the tools you need to keep your products and services tailored to the franchising model. Professional certifications demonstrate your expertise and position you as a leader. Make the impact that franchisors and franchisees are searching for.
Learn more about your prospective clients through the more than 160 webinars IFA has created since March 2020. Members also have the opportunity to educated each other through speaking opportunities and educational articles in one of our many publications.
Events and Sponsoring
Our robust offering of events, networks, conferences, seminars and more, will give you all the context you need to understand the franchising model and your clients' needs. Suppliers are encouraged to sponsor or exhibit at IFA's Annual Convention or participate in one of our smaller events targeting different segments of the franchise community.
No travel budget? IFA has 33 different local Franchise Business Networks (FBN) across most major metropolitan areas. These networking events bring together franchisors, franchisees and suppliers on a quarterly basis.
In addition to event sponsorships, IFA offers advertising opportunities across all platforms to help suppliers reach franchisor decision-makers. Please look at the latest media kit. Reach franchisors through email campaigns, toolkits, or an enhanced directory listing.
"FranchiseFilming is so happy we decided to take the leap and sponsor the virtual IFA events. The networking, virtual lunches and seminars have been great to grow our business. It has been great for our brand to see our logo on the site, email blasts, etc. We get over 10-20 warm leads every time we sponsor an event and I am happy to say we just closed a six figure deal from the virtual MOD event!" – Trevor Rappleye
"I was cautiously optimistic about SmartBooks sponsoring the Emerging Franchisor Conference virtual conference. I believe the IFA events team has taken some great steps to make this a productive and engaging event for all attendees. One thing in particular that stands out is the small breakout sessions that occurred during lunch as well as the virtual happy hour. We were able to connect with people whom we would not have had the opportunity to meet with outside of this event, and that translated into several meetings in the next week with franchisors interested in learning more about the SmartBooks outsourced finance and accounting services for their franchisees, as well as several suppliers whom we may be able to partner with. I believe the exposure for our brand is worth the investment, and when we can make real connections that gives me a lot more confidence to make investments in future events as well." – Jeff Provost