Land Vacation Sales Eclipsing Pre-Shutdown Numbers

April 26, 2023

Fort Lauderdale, Fla. (April 26, 2023) – Dream Vacations, a leading travel agency franchise specializing in cruise and land vacations, announced today its doubling down on its commitment to enhance its land vacation resources for its network of franchise owners and associates.

With land sales up more than 100 percent compared to 2019 and 26 percent compared to 2022, the franchise network is positioning itself to continue the upward momentum in land sales while remaining a powerhouse in cruise sales. In addition, Dream Vacations view land vacations as an avenue to increase their cruise customer base by leveraging land vacations as an entry point to introduce customers to the value and convenience of cruising.

“Cruises are still very much core to what we sell as a network,” said Drew Daly, senior vice president and general manager of Dream Vacations. “We have heard from the cruise lines that generating new-to-cruise customers is essential for the business. We believe that this strategy will strengthen our ability to source new-to-cruise customers by expanding our customer base through land-based vacations initially.”

In line with this approach, Dream Vacations is proud to announce the appointment of Sean Tolkin as vice president of land strategy and network performance. Tolkin brings more than a decade of experience in the travel industry, where he will be responsible for developing and executing a comprehensive land strategy for the companies’ network of travel advisors. His appointment demonstrates the importance Dream Vacations places on its land business and its commitment to providing their travel advisors with the resources and support they need to succeed.

“Our sustained land growth is proof of concept for launching Dream Vacations seven years ago, a brand that doesn’t just speak to cruise, but resonates with potential land vacation clients as well,” said Tolkin. “I’m thrilled to be in a position where I can interact and listen to our franchise owners and associates about how we can further strengthen their land knowledge, supplier relationships, and marketing.”

The network is already benefiting from enhanced partnerships, a commitment to greater promotions and incentives as well as more learning and FAM opportunities associated with land-based vacations. Some newer areas of growth include an expanded focus on luxury, technology and land-focused engagement events.

Dream Vacations franchise owners and associates will be able to engage directly with land suppliers during the Dream Vacations 2023 Land Summit at Secrets/Dreams Playa Mujeres on September 10 – 14.

For more information on owning a Dream Vacations travel franchise, please visit or call 888-249-8235.

Photo Cutline: 2022 Dream Vacations and CruiseOne Land Summit (Photo Cred: WBA Studio Photography & Video)

About Dream Vacations

Travel agents with the top-ranked home-based travel agency franchise Dream Vacations have the resources to plan and create seamless vacation experiences for their customers while offering the best value. A member of the International Franchise Association, Dream Vacations is part of World Travel Holdings and has received franchise partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans. For more information about Dream Vacations, visit Like Dream Vacations on Facebook at, follow on Twitter at @Dream_Franchise and watch its videos at