Discover Strength Sees Impressive Growth Through First Half of 2023

August 23, 2023

MINNEAPOLIS - Discover Strength - a strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work – has seen consistent growth throughout the first half of 2023 as the brand looks to build off of this momentum for the remainder of the year. With new Discover Strength locations awarded in 15 territories, the brand looks to bring its innovative and efficient training to clients across the nation who are looking to spend their time on workouts that are proven to work. In the second half of the year, Discover Strength looks forward to awarding 10 additional franchise territories and opening 13 locations in Illinois, Massachusetts, the District of Columbia, Utah, Minnesota, Arizona, Texas, Wisconsin, and Florida.

With the consistent growth of passionate and skilled franchise owners and exercise physiologists, the existing network continues to stay focused on the number one priority, providing the safest, most efficient and effective strength training workouts to its clients.

“Discover Strength was built on the principle that busy people don’t have time to waste on workouts that don’t work,” said Luke Carlson, CEO of Discover Strength. “I’m so proud of our team for providing rigorous workouts that fit into our client’s busy schedules, and I’m thrilled to be bringing these services to more communities throughout the country in the second half of this year and beyond.”

Discover Strength’s commitment to providing the evidence-based strength training will continue to be the brand’s top priority through 2023 and beyond. The brand’s strength training niche within the fitness industry has continued to grow in popularity due to the rise in research and studies proving the benefits of strength training. With evidence-based research supporting improvements in cardiovascular health, bone density, and ultimately living a longer and healthier life, strength training has cemented its use within the fitness industry and continues to increase in popularity.

“Strength training has only increased in popularity since 1970,” continued Carlson. “With the emergence of more research indicating that strength training is the key to living a longer and healthier life, we are thrilled to provide such a life-changing service to clients across the country.”

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners looking to invest in the growing market of strength training. The initial franchise fee of Discover Strength is $49,000 with an estimated total investment of $373,000-$611,000.

To learn more about the Discover Strength franchise opportunity, please visit:


About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 31 locations (9 open and 22 in development across the country) with more on the way. Learn more at