Franchisees are an incredible source of information. Only recently, however, has it been cost effective for more than a handful of franchisors to tap this data and make use of it. There are three m
The International Franchise Association announced plans for a new initiative during its annual convention in Palm Springs, Calif. Called MinorityFran, the initiative is des
While I was growing up in Mexico in the late 60s to early 80s, franchises were almost non-existent. Due to a combination of lax trademark laws, currency controls, and devaluations, as well
Gift cards appear to be an appealing way to promote your business, but franchisors should beware of some legal pitfalls. According to a recent survey of a third-party provide of gift cards, more tha
Compelling reasons to expand internationally.
By William Edwards
We are often asked why a franchise company should “go global” and how can it can best market the franchise into other countries. There are several key
