Moderator: Jason Bauman, Associate General, Counsel, Franchising, Planet Fitness Speakers: Mackenzie Dimitri, Partner, Einbinder Dunn Dimitri & Bayer; W. Michael Garner, Partner, Garner, Ginsburg & Johnson, P.A.; Kyle Lennox, Shareholder, Greenberg Traurig, LLP; Jonathan Solish, Partner, Bryan Cave Leighton Paisner LLP
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Franchise systems must evolve to successfully meet changing market dynamics and consumer preferences. This session discusses how lawyers can prepare a franchise system to make a future pivot and advise their franchisor and franchisee clients during a moment of transition. Panelists will discuss their experience with franchise system change and flag key legal issues and opportunities, followed by roundtable discussions among panelists and attendees on the scope and limits of changing franchise systems, franchisee rights, and obligations, and maintaining franchise relationships.