Whether representing multiple parties in the same lawsuit or transaction, representing both franchisors and franchisees in separate matters or separately representing industry competitors where one client’s benefit may have adverse consequences for another client, franchise lawyers and law firms frequently face challenges balancing zealous representation with ethical obligations of confidentiality, loyalty and avoiding conflicts of interest. Through case studies and interactive hypotheticals, attendees will navigate realworld dilemmas that test the limits of professional responsibility (actual ethical conflicts and client business relation conflicts) for franchise lawyers.