Self Esteem Brands

Veteran Discount Available
$1,000-$8,500 off franchise fee.
Improving the self-esteem of the world. That’s the lofty goal of Self Esteem Brands, the parent company of Anytime Fitness (one of the largest fitness franchises in the world) Waxing the City, Basecamp Fitness, and The Bar Method. Self Esteem Brands is also the parent company to affiliates Healthy Contributions, and PumpOne. With the vision of improving the self-esteem of the world at its core, Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in nearly 40 countries on seven continents worldwide. That includes our consumers, vendors, employees, franchisees and the surrounding communities where more than 5,000 of our independently owned and operated franchises are located. Additionally, Self Esteem Brands is actively seeking other innovative business concepts to partner with and franchise.

Woodbury, MN
United States

Primary Services
Fitness & Gyms
Health & Beauty
Franchising Since
Start up cost
Total Investment
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Latest Self Esteem Brands News

Self Esteem Brands reports record domestic franchise sales in Q1 2023 for Waxing the City plus strong international development  

Leading global fitness, health and wellness franchisor sees Waxing the City on pace to double growth in 2023 plus now operates Anytime Fitness franchises in 40 countries and territories