Self Esteem Brands
Woodbury, MN
United States
Improving the self-esteem of the world. That’s the lofty goal of Self Esteem Brands, the parent company of Anytime Fitness (the world’s #1 “Top Global” franchise) Waxing the City, Basecamp Fitness, and The Bar Method. With the vision of improving the self-esteem of the world at its core, Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in nearly 40 countries on seven continents worldwide. That includes our consumers, vendors, employees, franchisees and the surrounding communities where more than 5,000 of our independently owned and operated franchises are located.
Self Esteem Brands











Anytime Fitness
Join the most established and strongest performing fitness franchise worldwide. With over 4,700 territories on seven continents (yep, seven), we help our franchisees turn passion into profits. Franchising opportunities exist in all markets.
Waxing The City
Waxing The City is devoted solely to the art of body waxing, catering to both men and women. The waxing industry is a $10B industry projected to double by 2027 with very few national and regional competitors in the marketplace.
The Bar Method
As more and more people discover the benefits of a barre-based workout, the demand for The Bar Method locations continues to grow. Studio locations range from large metropolitan cities to smaller suburban communities. From the team behind Anytime Fitness, become a part of this growing and dynamic franchise.
Basecamp Fitness
Basecamp Fitness is expanding its franchising opportunities both domestically and globally. From the team behind Anytime Fitness, the high-intensity interval training (HIIT) workout is the fastest and most efficient workout on the market.