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Big Blue Swim School

Big Blue Swim School focuses on creating Big Moments for children ages six months to 12 years old. In purpose-built facilities designed to create a safe, welcoming environment for families, their teachers work with kids to develop swim skills that include stroke, breath, and propulsion, creating confident swimmers and building important life skills like courage, hard work, and perseverance.

Chicago, IL
United States

Primary Services
Children's Services
Recreation: Exercise/Sports Ent./Products
Franchising Since
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Your Big Moment Is Here

Big Blue Swim School's real estate footprint, proprietary technology LessonBuddy, and proprietary distance-based swimming methodology sets franchisees up for long-term success. 

Big Blue Swim School’s goal is to be a part of life’s big moments for families and to help kids develop swim skills (stroke, breath, movement) and life skills (courage perseverance, hard work).

Big Blue Swim School’s proprietary distance-based curriculum ensures measurement of students’ progress in the ways that matter so they can more quickly achieve better results and parents get a clearer understanding of their child’s progress. Parents are willing to invest in this vital life skill, and they are able to rapidly see not only that their investment has paid off, but more importantly, that their children know how to keep themselves safe in and around water.

Big Blue Swim School

Big Blue Swim School’s strong unit economics stacks up against other franchises, and the brand’s real estate footprint allows for multiple classes to happen simultaneously to drive higher revenue than competitors in the space.

Big Blue Swim School’s proprietary lesson management software, LessonBuddy, systematizes operations for franchise owners and gives the franchisor access to data across the entire system. LessonBuddy leverages membership, sales data and operational insights to make business recommendations, including when and where to have class times to maximize return, as well as monitoring the chemical makeup of the pool itself.

With no dominant players in the swim lesson space, and recent decreases in state and local spending, the market demand for quality swim schools focused on basic life skills is high.

This is a recession-resistant and fragmented industry with a very strong EBITDA of 35 percent.