Franchise Resources | Franchise & Small Business News

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

Determining When It’s Time to Rebrand

A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may have been ignoring.
Marketing

Marketing Tips for Winning With Millennials

Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.
Marketing