Franchise Resources

Franchise Resources

The IFA Information Hub opens the door to a world of resources designed to refine or refresh the skills you need to grow professionally in your industry and beyond. 

Determining When It’s Time to Rebrand

A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may have been ignoring.
Marketing

Marketing Tips for Winning With Millennials

Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.
Marketing

Networking at Your Fingertips

The value of meeting your franchise industry colleagues face to face can’t be duplicated.  However, networking digitally is the next best thing and IFA makes that possible via FranSocial.  The member-only IFA community enables you to ask any number of questions that affect your company and hear back from experts in the field.
Marketing