Franchise Resources

Franchise Resources

The IFA Information Hub opens the door to a world of resources designed to refine or refresh the skills you need to grow professionally in your industry and beyond. 

Trends in Text and Email Marketing

Franchise organizations have been using email and text messages for years as part of the marketing mix. Text — both short message service or SMS and multimedia messaging service or MMS — and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
Marketing

Drive Franchise Development Through LinkedIn Social Selling

Social selling begins and ends with listening. As technology has advanced, social media has become a mainstream form of communication and education. Franchise candidates are educating themselves much earlier in the decision process than in years past, no doubt in part because information has become so accessible through the Internet.
Marketing