I recently sat down with two franchise brand leaders to hear about the impact automation, innovation and AI have had on their brand. They discussed what their marketing challenges they faced with previous vendors, what new features and solutions have catapulted them ahead, and the impact all of this has had on the franchisee journey. In this article, you’ll hear from Ashley Mitchell, Senior Vice President of Marketing for Streamline Brands, a group of leading swim school franchises, and Brittany Graff, Senior Director of Marketing for Painting with a Twist, the nation’s most popular paint and sip concept. Here’s what they had to say about the remarkable results they’ve seen with us as their marketing automation partner.

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had <their product> in your home? 


I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

In the franchise world, there is a growing number of savvy entrepreneurs who are complementing their current seasonal franchises, growing their business portfolio, and spreading joy in their communities all at the same time. Thanks to the Grand Illuminations franchise concept, which offers full-service exterior holiday decorating including lighting and greenery for homes and businesses, franchise owners can now augment their seasonal business and enjoy year-round income.

Strategic insights from a female marketing leader of the world’s largest smoothie franchise.

The 2023 digital archives for IFA's Toolkits.