Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Branding Your Corporate Team

In franchising, the corporate support center, or headquarters office, represents the culture and values of a company. For potential franchisees, seeing a strong, dynamic home office team helps to instill confidence and assures them that they are investing in a company with capable and forward-thinking leadership. When someone is buying into a franchise, they are buying into the leadership and direction of the corporate team. Thus, creating a visible and authoritative corporate team will have a direct impact on the brand’s value proposition to potential franchisees.
Marketing

The Social Media-ification of LinkedIn

In the last few years, the rise of the work-from-home culture has shifted how companies and people navigate work-life balance. Bringing work into the home has led to blurred lines and increased the casual and personalization or “social media-ification” of LinkedIn.
Marketing

Swimming into Success: How British Swim School and Peppa Pig’s Collaboration Enhanced Brand Visibility and Engaged Young Swimmers

In the world of franchise marketing, forming authentic partnerships is essential for enhancing brand visibility and creating lasting connections with audiences. This summer British Swim School, the nation’s leading franchise learn to swim provider, partnered with Peppa Pig, an internationally beloved children’s character, to capture the attention of young swimmers and their families. This collaboration showcased the power of strategic alliances in driving brand awareness and delivering meaningful, family-friendly engagement.
Marketing

2024 Toolkits

The 2024 digital archives for IFA's Toolkits.
Marketing