Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Innovation in Action: How Two Brands Are Leveraging AI and Automation

I recently sat down with two franchise brand leaders to hear about the impact automation, innovation and AI have had on their brand. They discussed what their marketing challenges they faced with previous vendors, what new features and solutions have catapulted them ahead, and the impact all of this has had on the franchisee journey. In this article, you’ll hear from Ashley Mitchell, Senior Vice President of Marketing for Streamline Brands, a group of leading swim school franchises, and Brittany Graff, Senior Director of Marketing for Painting with a Twist, the nation’s most popular paint and sip concept. Here’s what they had to say about the remarkable results they’ve seen with us as their marketing automation partner.

Is Door Knocking Dead? Embracing Traditional Marketing Tactics

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had <their product> in your home? 

I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

A Festive Approach to Expanding Your Business Portfolio

In the franchise world, there is a growing number of savvy entrepreneurs who are complementing their current seasonal franchises, growing their business portfolio, and spreading joy in their communities all at the same time. Thanks to the Grand Illuminations franchise concept, which offers full-service exterior holiday decorating including lighting and greenery for homes and businesses, franchise owners can now augment their seasonal business and enjoy year-round income.

2023 Toolkits

The 2023 digital archives for IFA's Toolkits.


The IFA’s Marketing, Development, & Technology Toolkit is
your complete guide to unleashing the potential of your brand.
Within this toolkit, you’ll find tried-and-true marketing strategies,
development and operational approaches that pave the way for
success, and groundbreaking technological innovations that fuel
exponential growth. The following pages showcase six esteemed
supplier member companies of the IFA, each offering invaluable
resources and insights. By fully harnessing and implementing
these offerings, you can enhance your company's efficiency and
bolster your business' bottom line. In the realm of your brand's
future, this toolkit is an absolute imperative—a must-read!