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Franchise Resources

Franchise Resources

The IFA Information Hub opens the door to a world of resources designed to refine or refresh the skills you need to grow professionally in your industry and beyond. 

Consistency: The Key to Branding

In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.
Marketing

Push and Pull Marketing Strategies: Using Them to Your Advantage

During these unstable economic times, franchisors should take a hard look at their existing marketing plan and make the necessary adjustments to generate a modern-day, impactful, and cost-effective strategy that benefits their brand, both nationally and locally.
Marketing