Franchise Resources | Franchise & Small Business News

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

Top Takeaways from the First Annual Franchise Customer Experience Conference

Last week, I had the opportunity to go to Atlanta with a few of my colleagues and attend the very first Franchise Customer Experience Conference hosted by IFA and Franchise Update Media. The event brought together marketing, technology and operations professionals from a wide array of brands. Although there were many, I went ahead and listed a few top takeaways from the event below.
Marketing

Yes, Brand Audits are a Thing. Here’s How to Pull One Off for Your Franchise

A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will:

Establish the brand’s performance compared to its arch nemeses (cough, competitors)
Determine strengths/weaknesses and opportunities for growth
Align your franchise’s strategies with customer expectations
Marketing

HomeWatch Caregivers Diversity Fran Dev Efforts around Diversity

ALLIES has a mission to "advance diversity and inclusion" within the brand. In addition, they are peers who hope to learn alongside each other and develop acceptance of everyone's differences, ideas, and beliefs. In 2021, Homewatch CareGivers added a Diversity Discount of $5,000 for minorities and women that own 51% of the business or more, which led to an increase in the diversity of candidates to own a franchise.
Marketing

Your Three Customer Groups and How They Affect Your Business

Franchising is by far one of the greatest industries to work in and we are fortunate to be able to serve so many diverse groups. Managing and balancing the needs of three important customer groups requires strong planning, management, and measurement to be successful. Let us dive into these three groups to get a better understanding and chart a course for customer satisfaction for each group.
Marketing

Vehicle Wrap Design Best Practices

SpeedPro is a leading expert in vehicle wraps and branded materials, with installers servicing anywhere in the U.S. Custom branded online ordering is available and discounts are afforded to franchise partners. SpeedPro also provides environmental graphics, signs, grand opening kits and more.
Marketing