Franchise Resources | Franchise & Small Business News

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.


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People, News & Events

5 Creative Sources to Inspire Your 2023 Marketing Plans

It’s hard to believe we’re already well into the fourth quarter of 2022, and with that, the planning season for 2023 has begun. When preparing your annual marketing plans, you should always include a mix of the tried-and-true marketing tactics (for our brands that includes things like search marketing and direct mail marketing) as well as a space to test new tactics. But sometimes that feels easier said than done. If you find yourself stuck with the same old ideas for your 2023 marketing plans, here are a few places to look for inspiration.

International Franchising Laws

These international franchising law chapters are reproduced with permission from Law Business Research. These articles were published in Getting the Deal Through - Franchise, (contributing editor Philip F. Zeidman).