Franchise businesses play a critical role in the U.S. economy, from entrepreneurs who create new businesses, to franchise owners who go into business for themselves but not by themselves, to thousands of individuals who find their first job in a franchise business and go on to lifelong careers in franchising. In addition, thousands of firms provide products and services that franchise owners need to operate their businesses and serve their customers.

Data doesn’t sit on the sidelines — it informs and accelerates every part of the Foundation’s work, fueling a cycle of awareness, education, and storytelling that expands opportunity year after year.