What if you could see exactly how today’s franchise buyers think, behave, and make decisions?
Franchise Sidekick analyzed 73,000+ prospective franchisees and 3,500+ client preference surveys from real buyers in our process to create the Best Damn Franchise Report, the largest consolidated buyer dataset in franchising. For the first time, we’re breaking down what we learned publicly and sharing how these insights can advise how you approach your development strategy.
Join Franchise Sidekick for a deep dive into the data behind modern franchise buying behavior, including:
- The three buyer avatars driving today’s franchise market
- How risk tolerance, financial profiles, and work-style preferences are shifting
- What buyers say they want vs. what they actually buy (the “Say-Do Gap”)
- The top concerns slowing deals and how to address them
- How to move more qualified candidates to Confirmation Day
- Geographic and demographic trends shaping where deals are happening
- Sales Smackdown comparisons across FSOs, portfolio companies, and independent brands
Whether you’re a franchisor, development leader, or FSO, this session will give you data-backed clarity on what buyers are looking for and how to adjust your messaging, qualification process, and development strategies in 2025 and beyond.
Speakers:
Ryan Zink, Founder and CEO, Franchise Sidekick
Michael Judkins, Chief Operating Officer, Franchise Sidekick