Listings are on everyone’s minds right now, and if you are not thinking about it, you should be! For years, visibility was simple and a brand level-problem. If your brand was showing up online, then your locations usually benefited too! But in 2026, visibility no longer works on the brand level; search is now hyperlocal.

Listings are now one of the most misunderstood parts of local search. They may feel like a black box. Brands know they matter, but questions keep coming: Which sites actually matter? How many is enough? Why does one location rank while another disappears?

In this Lunch & Learn, we’ll pull back the curtain on how local visibility really works today. We’ll explore why “set it and forget it” listing strategies fall short, how visibility is built,  and why measuring progress matters just as much as doing the work. If you manage multiple locations and want a clearer, more confident way to think about listings, local visibility, and neighborhood-level rankings, this session will give you a new lens and a smarter place to start.

Speaker: Xan Gulish, VP, Business Development, Consumer Fusion