Agents run the outreach and hand warm leads to sellers across a network of 250+ franchise owners

Batteries Plus’s sales team doesn’t have the human capacity to follow up on every business that comes into a store or every account that stops buying. As an early adopter of AI agents, Batteries Plus gave that work to agents built on Salesforce Agentforce. The agents write outreach tailored to each customer’s industry, follow up with customers who haven’t replied, and pass anyone ready to talk to the human seller who owns the account.

Jeff Swiatek, VP of Commercial Operations at Batteries Plus, and Michael Weber, Program Architect in Citrin Cooperman’s Applied AI practice, will cover how the program expanded from corporate stores to the franchise network and how one of the company’s most skeptical franchise owners became it s biggest advocate. They’ll also walk through the use cases now in production, what comes next, and what they’d do differently.

Speakers:

Jeff Swiatek, Vice President of Commercial Operations, Batteries Plus Michael Weber, Program Architect, Citrin Cooperman