During this webinar, we’ll provide a framework for Handling Resistance in the Franchise Awards Process that turns candidate hesitation into clarity and confidence. Instead of pushing past objections, this framework teaches a five-step process that listens, validates, explores root concerns, reassures without pressure, and responds with personalized clarity. By addressing common resistance points like family concerns, second thoughts, or competing job offers, brands build stronger trust and award franchises to candidates who feel fully aligned and committed.

Speakers:

Dana Besbris, CFE, Training and Coaching Specialist, TES

Eric Missbrenner, Director of Franchise Development, TES