How AI, first-party data, and revenue attribution are changing the way franchise brands should buy, measure, and optimize media.

Paid media is changing fast. As Google pushes advertisers toward more automation, franchise brands face a tougher challenge: keep control of the brand, adapt to local markets, and prove that media spend is actually driving revenue.

Join Ignite Visibility to learn how to make smarter paid media decisions that turn leads into real revenue.

You’ll learn how to:

• Spot when a “good” CPL is hiding weak lead quality or poor sales performance
• Improve lead quality by feeding better conversion data back into ad platforms.
• Balance AI-driven automation with corporate brand standards and local market needs
• Connect paid media performance to qualified leads, appointments, sales, and revenue

Walk away with a clearer way to get better leads, spend smarter, and see what is actually driving revenue.

Speaker: Stephanie Peterson, Ignite Visibility CMO

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