For franchise brands to thrive in today’s complex marketing landscape, alignment between corporate strategy and local execution is no longer optional, it’s essential. Yet, many franchisors still grapple with a fundamental question: Which aspects of marketing should be owned at the brand level, and which belong in the hands of franchisees?

In this webinar, our panelists will provide a blueprint for franchisor and franchisee marketing responsibilities across core strategic areas from awareness to customer acquisition, public relations to community engagement, and tactical execution recommendations for digital advertising, SEO, content marketing, communications and more.

Key Takeaways:

• A franchisor-franchisee marketing responsibility matrix you can adapt to your organization
• Best practices for centralizing digital media strategy while preserving local flexibility
• How to structure account ownership to ensure compliance, performance, and control (who controls what, and why it matters)
• Data management strategies that support shared visibility and smarter decision-making through transparency at all levels of the organization
• Scalable customer support models that drive franchisee adoption and satisfaction
• Real-world examples from leading franchise systems and actionable next steps

*To receive CFE credits for attending this event, please register using the email address associated with your IFA account.

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