Join FranNet CEO, Jania Bailey, and a panel of franchise industry experts for a discussion on navigating franchise development within a rapidly evolving market. We will cover topics like the importance of adapting your ideal candidate profile, what demographic and economic signals to listen for that indicate market shifts, and how to determine which marketing and sales channels are delivering the best results right now. Hosted by Jania Bailey, CFE-CEO of FranNet – Brought to you by the IFA and FranNet Receive 1 CFE IFA LIVE Learning Credit! FranNet webinars are approved for 1 CFE IFA LIVE learning credit per webinar. Enroll today and start earning credits toward achieving the Certified Franchise Executive (CFE) designation – www.franchise.org/cfe-home

Session Learning Objectives

• Given a shift in a specific economic indicator, the learner will be able to modify the ideal candidate profile for their system, correctly prioritizing three new demographic or financial criteria.
• At the end of this session, the learner will be able to evaluate the effectiveness of their current marketing channels and recommend a minimum of two new, date-driven strategies for candidate sourcing in the current market.
• Given current competitive and consumer market data, the learner will be able to articulate a revised unique value proposition for their franchise, focusing on at least two recession-resistant benefits to the potential buyer.