Every franchise brand lives with the same structural tension — HQ controls the strategy, franchisees run the locations. In the age of AI search, that gap has become a visibility problem. And the same brand-v.s. local pattern plays out on social: national accounts drive awareness, but local social is what now shapes both traditional local rankings and AI citation. Local social has quietly become the layer where the franchise gap either closes or widens.

Speakers:

Christian Hustle, Global Product Enablement & Podcast Host, Uberall

Greg Sterling, Industry Analyst & Co-Author of Research

Amparo Gil, Digital Growth Marketing Lead, Pizza Hut

*To receive CFE credits for attending this event, please register using the email address associated with your IFA account.

Sponsored Content. Created by or on behalf of the sponsor, who paid for its placement. Views expressed are the sponsor’s own and do not necessarily reflect those of the IFA. Placement of this content is not an endorsement. 

Per IFA the Privacy Policy (https://www.franchise.org/privacy-policy), IFA Conference and Event attendee business contact information may be shared with other attendees and event sponsors.